The three fundamental pillars of TATAY: Sustainability, practicality, innovation and design. These are the three values that guide all brand decisions, with the objective of providing consumer solutions that improve everyday life and are society- and environmentally-friendly. Sustainability: TATAY stands against single-use consumerism, understanding the importance of sustainability of long-lasting products, and aims to preserve the environment and the planet. Therefore, every TATAY product is designed to last. In addition, it adheres to a strict plan that helps reduce environmental impact, including the use of recycled materials. Practicality: Practicality is the central axis in the development of marketed solutions. TATAY products are designed to make consumers’ daily lives easier and to be used for a long time. Innovation and Design: TATAY stands out because of its creativity. All products feature cutting-edge designs and materials that are currently trending in the market.